Privacy Policy

I rely on a number of legal bases to collect, use, and share your information, including:

As needed to provide my services, such as when I use your information to fulfil your order, to settle disputes, or to provide customer support;
When you have provided your affirmative consent, which you may revoke at any time, such as by signing up for my mailing list;
If necessary to comply with a legal obligation or court order or in connection with a legal claim, such as retaining information about your purchases if required by tax law; and
as necessary for the purpose of my legitimate interests, if those legitimate interests are not overridden by your rights or interests, such as 1) providing and improving my services. I use your information to provide the services you requested and in my legitimate interest to improve my services; and 2) Compliance with the *Website Policy and Terms of Use. I use your information as necessary to comply with my obligations under the websitePolicy and Terms of Use.
Information about my customers is important to my business. I share your personal information for very limited reasons and in limited circumstances, as follows:

*Third Party Websites: I share information with Websites as necessary to provide you my services and comply with my obligations under both the Website Policy and Website Terms of Use.

Service providers: I engage certain trusted third parties to perform functions and provide services to my shop, such as delivery companies. I will share your personal information with these third parties, but only to the extent necessary to perform these services.

Business transfers: If I sell or merge my business, I may disclose your information as part of that transaction, only to the extent permitted by law.

Compliance with laws: I may collect, use, retain, and share your information if I have a good faith belief that it is reasonably necessary to: (a) respond to legal process or to government requests; (b) enforce my agreements, terms and policies; (c) prevent, investigate, and address fraud and other illegal activity, security, or technical issues; or (d) protect the rights, property, and safety of my customers, or others.
Data Retention

I retain your personal information only for as long as necessary to provide you with my services and as described in my Privacy Policy. However, I may also be required to retain this information to comply with my legal and regulatory obligations, to resolve disputes, and to enforce my agreements. I generally keep your data for the following time period: 4 years.

Facebook and Instagram advertising. Targeted advertising may be used based on information collected by these platforms.

*Websites, and Third Party Websites refer to all my selling platforms - Ravelry, Etsy, LoveCrochet/Love Knitting and Madeit as well as EmmaWilkinsonDesigns.blogspot.com

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